ThreeSeven was commissioned to conceive of and fabricate a project to help Little Mekong Night Market organizers gain a better understanding of where guests to their event were coming from. Contrary to traditional methods of data collection, we wanted to approach this project in a creative way that would be fun for event goers to engage with. The Little Mekong Lite-Brite Map drew smiles and engagement from users of all ages and in the end we were able to provide the organizers with a tangible data visualization of where people were coming from.

8' x 4', machined MDF, fluorescent lights, lite-brite pegs